The month we’ve been waiting for all year is finally just a few short weeks away: National Home Care and Hospice Month!
It’s the perfect time to take center stage and call attention to all the great work of our industry. Make sure you’ve made plans to honor your staff’s efforts to care for your community’s elderly, injured, disabled and ill in the comfort and security of their own homes.
Here are some ideas to help you spread the word about the great work that you do.
- Present a Physician of the Year award to the doctor who has been most supportive of hospice or home care in your community. Don’t forget to send a press release about the honor to your local news outlets.
- Contact your local newspaper and propose a story about the day in the life of one of your in-home professionals. Identify a stand-out nurse, home health aide, or other team member and get approval (and a signed release) from the clients they assist to allow the media to be present during a full day of work. This can really give your community a unique and in-depth perspective of what home care is all about.
- Organize a community event in honor of home care or hospice this month. This could be a food drive for needy patients or a health fair for seniors.
- Distribute specialized Home Care and Hospice Month cards to show your appreciation to your staff and to thank your community partners for helping you provide exceptional care to your community’s older adults.
- Organize an open house to bring new people into your office and give you the opportunity to answer questions prospects and community members may have about home care, hospice or private duty services (be sure to have plenty of agency collateral on hand). Have drawings for gift certificates and hand out coupon offers from your local vendors. Be sure to display a poster or flyer in all of your participating vendors’ establishments announcing your open house. Don’t forget to promote it in senior centers, grocery stores, places of worship, libraries, parks and local civic groups.
- Make an appointment with your local utility providers and ask about providing informational inserts about home care or hospice services in the November bills they will be sending into the community.
- Offer to sponsor a bulletin board announcing National Home Care and Hospice Month in your community’s senior centers and places of worship. Provide all the materials and allow senior volunteer groups and church youth groups to help decorate the bulletin boards with your themed message. Make follow-up appointments with the church planners or secretaries to discuss the specific needs of their membership.
- Place an item on your municipal government’s regular meeting agenda seeking to have November formally recognized as National Home Care and Hospice Month in your community. Sign up to speak during the reading of the agenda item about the impact this type of care has on your community. Here’s a sample proclamation for reference.