Christmas, Hanukkah, Kwanzaa and New Year’s Day all get major attention in the next few weeks as the holiday season reaches its apex and the year comes to a close.
This is a wonderful time to strengthen your personal connections with referral sources and clients. It will reinforce your brand and keep them turning to you for their home care needs all year long.
- Consider implementing a special holiday promotion or specialty program. Private duty agencies can create holiday respite packages. Home health and hospice agencies can distribute educational pieces about specialty programs that are versioned for the holidays.
- Send out personalized holiday cards. Write something heartfelt on the inside instead of the standard “happy holidays” or “best wishes.” Have your entire staff sign the cards. This makes a great impact and will help you make a personal connection with your customers and prospects.
- Choose a local charity and adopt it this holiday season. As you go about assisting or raising money for this organization, make sure your referral sources know about your charitable actions. Consider hosting a social event, such as a happy hour, luncheon, social mixer or dinner party. Proceeds from the event can benefit your selected charity, and the event itself will serve as a great networking opportunity with your community referral sources.
- Spruce up your logo and your facility with a little holiday cheer. Try placing a wreath or other decorations at your main facility and giving your logo a special holiday treatment. Use it in place of your normal logo throughout the season, including in advertisements and mailings, and on your website.
- Ask your clients, their family members, your staff, and even your referral sources to submit their favorite holiday recipes for an agency cookbook. Send it to your clients and referral sources and post it to your website — and don’t forget to let the media know about this festive effort. Remember, this is a time of year when news outlets are often on the hunt for stories to fill their newspapers and newscasts. Give them one.
- Utilize your social media feeds to disseminate all sorts of tips and strategies for staying well this holiday season. This can include tips on safety, hand hygiene, and seasonal affective disorder.