Now that another year is drawing to a close, it’s time to make sure you’re not overlooking one of the biggest marketing opportunities your home care or hospice company has all year: distributing an agency calendar to your referral partners, community partners and clients.
One of the top benefits of distributing an agency calendar is the fact that recipients view it more as a gift than a promotional item. As such, it will likely be hung in a visible place in the recipient’s home or office and stick around all year long.
You can make sure your calendar stands out by making it an educational tool that those who receive it will turn to again and again — sometimes long after the calendar year is over. Increase your odds that this will happen by making it attractive to look at with beautiful photos, high-quality paper and professional production.
While it may be tempting to assume calendars have gone the way of watches and cameras — largely replaced by smartphones — the truth is traditional wall calendars continue to fulfill a significant role in our lives.
According to a study by Professional Products Association International, 78% of businesses still use a printed calendar. What’s more, about 80% of calendars used at businesses were advertising calendars. Finally, the study reported that 79% of people enjoy receiving calendars as gifts — especially wall calendars.
Home care calendars from TAG Partners incorporate tons of information about home health, hospice or private duty services into stunning wall calendars. They also feature all major healthcare observances and allow the option to include your own important dates, such as anniversaries or upcoming events.