Plan for December: Get ready for the New Year and start 2014 with a focus on wellness

We all know that maintaining a healthy weight is about more than just looking good – it’s about feeling good and leading a healthy life. Healthy Weight Week is Jan. 19-25, and it’s an ideal time to remind seniors that a eating well and maintaining a healthy weight can help them avoid or lessen complications from many illnesses and live a more active life. Focus on education as you kick off the year, and show the community your passion for health.

Some of our strongest partners in providing comprehensive health care to seniors are pharmacists. National Pharmacist Day is Jan. 12. Take the time to educate pharmacists on ways your agency can help customers who might need help adhering to their medication regimen or who may be at risk of harmful complications. Be sure to recognize them for all the work they do.

  • Call on your local pharmacists and give them a playful card that thanks them for their hard work. Include a small treat with the card. Find them at
  • Be sure the pharmacists in your area receive a copy of your agency’s home care calendar. Encourage them to display it in an area where they and their customers will see it often. Find it at
  • Leave stacks of your agency’s rack cards about issues common among seniors at your local pharmacy counter. Find them at

New Year’s Day is only days away. It’s time to plan your marketing for the year and make sure you’re increasing your presence in your community. Effective marketing strategies are the key to keeping your agency’s name top of mind and ensuring you’re the agency of choice when it’s time to make a referral.

  • Contact local senior centers, assisted living facilities, church groups, retirement groups and other local groups with a large senior attendance. Work out a schedule for your agency that will allow you to regularly reach out to these groups by hosting a series of community education classes. Find done-for-you classes that don’t require participation by a clinician, complete with handout and promotional materials at
  • As you craft your marketing plan for the year, use the power of variable data campaigns to get a specific message to a specific audience. Reach seniors, referral sources or potential employees – all by name – with a personal message that is relevant to each. Learn more at