It’s finally here! National Home Care and Hospice Month starts on Nov. 1! Honor the caregiving heroes who make an incredible difference in the lives of the patients and the families you serve.
Spend the month spreading the word about the great work done by home care and hospice professionals. Make sure to share the love with your staff! Here are some tips to help you get started.
- Start with a visit to the websites of the National Association for Home Care and Hospice and the National Hospice and Palliative Care Organization to get the most up-to-date facts and statistics on home care and hospice, as well as resources to help you plan activities this National Home Care and Hospice Month.
- Organize an open house to bring new people into your office and give you the opportunity to answer questions that community members may have about home health care or hospice. Have drawings for gift certificates and hand out coupon offers from your local vendors. Be sure to display a poster or flyer in all of your participating vendors’ establishments announcing your open house. Also promote it in senior centers, grocery stores, places of worship and local civic groups, such as the Lions Club or Rotary Club.
- Present a Physician of the Year award to the doctor who has been most supportive of hospice or home care in your medical community. Be sure to send a news release to your local media outlets announcing the award.
- Organize a community event such as a food drive for needy patients or a health fair for seniors.
- Take out an ad in the local newspaper recognizing your staff’s efforts in helping seniors maintain health, wellness and independence at home. Include testimonials from patients and physicians.
- Contact your local newspaper and propose a story about home care or hospice and how it helps the lives of patients. Be sure to have ready clients or the families of clients who can speak about the work you do. Don’t forget to make sure they’ve signed a media release.
- Host luncheons throughout the month at your physician offices and specialty care clinics. Present a PowerPoint presentation at each that spells out the services your agency provides. Focus on how your specialty services can reduce rehospitalizations and improve patient outcomes. You can also include a session on how they can increase their reimbursements if they provide Care Plan Oversight (for home health or hospice) or Transitional Care Management services.
- Go to your local assisted living facilities and independent living facilities and sponsor a local senior income planning or long-term care insurance forum. Leave the attendees with general information about home care services and tips for finding and financing home care services within their communities.
- Present awards for Employee of the Year and Volunteer of the Year at a special awards event. Those people who are behind your agency’s success deserve recognition most of all. Give it to them. Don’t forget to highlight the recipients in your company newsletter and on your website.