July is one of the year’s hottest months. It’s no wonder it’s officially National Ice Cream Month.
The cool, sweet treat is enjoyed by 90 percent of Americans. It’s easy to swallow, cools you off, and comes in a variety of sugar-free and fat-free versions, which makes it a treat even those with health conditions such as diabetes and high blood pressure can enjoy from time to time. And don’t forget that it’s a good source of calcium, an important factor in bone health.
Make plans to join the International Ice Cream Association in celebrating National Ice Cream Month this July. These tips can help you get started.
- Start with a visit to the International Dairy Foods Association's ice cream media toolkit to learn more about the day.
- Host an old-fashioned ice cream social at a local assisted living facility. Supply several kinds of ice cream, toppings, bowls and spoons for a fun afternoon event. Call local high schools (if those in your area operate on a year-round schedule) or youth clubs and arrange for musical or dance performance groups to entertain the social’s attendees.
- Ice cream has 10 percent of your daily recommended allowance of calcium per serving, which means it can be a tasty way to help stave off osteoporosis. Teach a community education class on bone and joint health and hand out ice cream cups afterward. Call TAG Partners at 866-232-6477 for pricing for individual class components.
- Become the most popular person at a local medical office complex. Simply set up a table and serve ice cream in the complex parking lot. Be sure to bring along plenty of your branded promotional items, such as branded hand fans and lip balm, as well as your general services brochure. TAG Partners can help you find a promotional item that will work for you.
- Visit a senior center or adult daycare center and host a root beer float/Coke float party, complete with oldies music.
- Hand out single-serving ice cream cups to your referral sources and seniors in your community along with copies of an informative osteoporosis flyer.