Set your outreach plans for Cancer Control Month today

April is Cancer Control Month. More than 1.6 million people are diagnosed with cancer each year, and about 12.5 million Americans have been diagnosed with cancer at some point in their lives. About 500,000 die from the disease each year.

  • Join the American Cancer Society in spreading the word about cancer awareness programs this month and throughout the year.
  • Skin cancer is the most commonly diagnosed cancer and your risk of developing it increases as you age. Partner with a local dermatologist and present a class at a local senior center about the importance of skin exams as people age. Find some great free resources from the American Academy of Dermatology’s website and get information about seniors and skin cancer from NIH Senior Health.
  • Honor the staff of your local cancer centers and local hospitals by distributing thank-you cards and goodie bags. Be sure to visit the same-day surgical centers often located at the back or side of hospitals — they can be easliy overlooked.
  • Volunteer to teach a community-based education class on disease management at a local support group meeting. TAG Partners offers a great ready-made class on chronic disease management that a non-clinician can present. Call 866-232-6477 for information about ordering individual components of the kits.
  • Partner with an area assisted living facility and have an on-site health fair. Distribute free flyers to educate about the signs of cancer and how your agency can help those living with the disease.
  • Contact the local office of the American Cancer Society and offer to organize a bake sale, sidewalk sale or other charity event to benefit the organization. By planting the seed of sponsorship with community support groups, you will begin to see it blossom into community marketing and branding initiatives.
  • Find a CDC-recognized cancer control program near you  and learn about the efforts to control and prevent cancer in your community. Contact the program and volunteer to help support cancer survivors or further awareness efforts.

March 2015: Outreach, outreach, outreach

April is an incredibly important month in health care. There are tons of observances you can leverage to bolster your marketing plans, but we’re going to focus on three this time.

April is National Minority Health Month. It’s a great time to increase your efforts to reach your community’s racial and ethnic minority populations. Study after study shows that these groups have more difficulty accessing health care for a number of reasons. In addition, some minority groups are at greater risk of developing certain diseases. This month, focus on your community’s Hispanic population. Although many Hispanics speak English fluently, many others are more comfortable receiving information in Spanish.

  • Drop by the offices of physicians and clinics that serve your community’s Latino population. Leave behind disease-specific brochures in Spanish that focus on how home health can help. Find a selection of ready-made brochures that include topics such as diabetes, heart disease, CHF, COPD and pneumonia – all in Spanish – at www.tagwebstore.com/brochure.php.
  • Zone Flyers are great tools to help patients with various illnesses know when their symptoms warrant a call to their home health nurse or to 911. This line of Spanish zone flyers will give Spanish-speaking patients an easy guide that can help them improve their health. Hand them out to your own Spanish-speaking patients, and leave some for the hospital discharge planners in your area. Find them at www.tagwebstore.com/zone-flyer.php.
  • Put your agency’s name in the hands of every prospective client while giving them a tool that will help them improve the health care they receive and their relationships with their doctors. Distribute our popular My Health Logs (now in Spanish) at the offices of your local primary care physicians or other doctors who see a large number of Hispanic seniors in your community. Find them at www.tagwebstore.com/healthlog.php.

National Public Health Week is April 6-April 12. It’s a great time to promote your agency while also working to improve the overall health of your community.

  • Participate in community health fairs this month. Be sure to have stacks of disease-specific flyers on hand to distribute to attendees. Get them at www.tagwebstore.com/health-care-flyers.php.
  • Make sure the physicians in your service area know the rules when it comes to referring to home care by giving them a handy pocket guide to Medicare. Help them learn what’s appropriate and improve your community’s overall health in the process. Get it at www.tagwebstore.com/pocket-guide-to-medicare.php.
  • Give patients and potential patients a powerful tool to help track and improve their personal health. Health log books and patient scorecard logs personalized to your agency not only empower them to take better care of themselves, but they help physicians get the information they need, and also serve as a constant reminder of your agency and its services. Get them at www.tagwebstore.com/healthlog.php and www.tagwebstore.com/patient-scorecard-logs.php.

Finally, April is National Cancer Control Month. More than 1.6 million people are diagnosed with cancer each year, and about 12.5 million Americans have been diagnosed with cancer at some point in their lives. About 500,000 people die from the disease each year.

  • Volunteer to teach a community-based education class on disease management at a local support group meeting. Find a done-for-you class at www.TAGwebstore.com/startupkit-products.php.
  • Contact the local office of the American Cancer Society and offer to organize a bake sale, sidewalk sale or other charity event to benefit the organization. Be sure to have plenty of informative materials available that educate about cancer. Find personalized brochures about home health and breast cancer or home health and cancer at www.tagwebstore.com/brochure.php. Personalized agency flyers about cancer are available at www.tagwebstore.com/health-care-flyers.php.
  • Visit the offices of local oncologists and discuss the ways your cancer services can benefit their patients. Include a cancer treatment-specific Patient Education Guide in your materials to demonstrate your agency’s commitment to comprehensive patient education and improved outcomes. Find them at www.tagwebstore.com/patient-education-guides.php. Leave behind a stack of personalized pain and symptom logs the doctor can distribute to cancer patients. The logs will ensure proper symptom tracking and better communication at the patient’s future doctor visits. Find them at www.tagwebstore.com/painsymptomlog.php.

Plan for April: More Outreach

April is an incredibly important month in health care. There are tons of observances you can leverage to bolster your marketing plans, but we’re going to focus on three this time.

April is National Minority Health Month. It’s a great time to increase your efforts to reach your community’s racial and ethnic minority populations. Study after study shows that these groups have more difficulty accessing health care for a number of reasons. In addition, some minority groups are at greater risk of developing certain diseases. This month, focus on your community’s Hispanic population. Although many Hispanics speak English fluently, many others are more comfortable receiving information in Spanish.

  • Drop by the offices of physicians and by clinics that serve your community’s Latino population. Leave behind disease-specific brochures in Spanish that focus on how home health can help. Find a selection of ready-made brochures that include topics such as diabetes, heart disease, CHF, COPD and pneumonia – all in Spanish – at www.tagwebstore.com/brochure.php.
  • Zone Flyers are great tools to help patients with various illnesses know when their symptoms warrant a call to their home health nurse or to 911. This new line of Spanish Zone Flyers will give Spanish-speaking patients an easy guide that can help them improve their health. Hand them out to your own Spanish-speaking patients, and leave some for the hospital discharge planners in your area. Find them at www.tagwebstore.com/zone-flyer.php.
  • Put your agency’s name in the hands of every prospective client while giving them a tool that will help them improve the health care they receive and their relationships with their doctors. Distribute our popular My Health Logs (now in Spanish) at the offices of your local primary care physicians or other doctors who see a large number of Hispanic seniors in your community. Find them at www.tagwebstore.com/healthlog.php.

Don’t forget: April 7 is World Health Day. The day is celebrated each year to mark the anniversary of the World Health Organization’s founding in 1948. This year’s theme is High Blood Pressure. The condition is a problem throughout the United States and the world. Take a stand for blood pressure education in your community.

  • Call on your local internists and family practice physicians to explain how your program can help meet the needs of patients with hypertension. Incorporate hypertension-specific patient education guides into your program to demonstrate the added attention these patients will receive from your agency. Find them at www.tagwebstore.com/patient-education-guides.php. Leave behind blood pressure logs that their patients can use to track their blood pressure readings. Find them at www.tagwebstore.com/bloodpressurelog.php.
  • Leave a stack of high blood pressure flyers in your local hospital ER waiting rooms. Drop them off in the evening to catch those late-night emergent patients and the hospital’s “frequent flyers.” Find them at www.tagwebstore.com/health-care-flyers.php.
  • Give patients a great tool they can use to determine when their hypertension symptoms are serious enough to call their home health nurse, and when they warrant a call to 911. The stoplight-themed high blood pressure Zone Flyer gives patients a clear road map of when they are all clear (green), should exercise caution (yellow), or having a medical alert (red). Find the personalized materials at www.tagwebstore.com/zone-flyer.php.
  • Contact a local branch of the VFW and offer to present a heart health class. Find a ready-made class at www.tagwebstore.com/startupkit-products.php.

Finally, April is National Cancer Control Month. More than 1.6 million people are diagnosed with cancer each year, and about 12.5 million Americans have been diagnosed with cancer at some point in their lives. About 500,000 people die from the disease each year.

  • Volunteer to teach a community-based education class on disease management at a local support group meeting. Find a done-for-you class at www.TAGwebstore.com/startupkit-products.php.
  • Contact the local office of the American Cancer Society and offer to organize a bake sale, sidewalk sale or other charity event to benefit the organization. Be sure to have plenty of informative materials available that educate about cancer. Find personalized brochures about home health and breast cancer and cancer at www.tagwebstore.com/brochure.php. Personalized agency flyers about cancer are available at www.tagwebstore.com/health-care-flyers.php.
  • Visit the offices of local oncologists and discuss the ways your cancer services can benefit their patients. Include a cancer treatment-specific Patient Education Guide in your materials to demonstrate your agency’s commitment to comprehensive patient education and improved outcomes. Find them at www.tagwebstore.com/patient-education-guides.php