Choosing Home Health for Post-Surgical Care

Choosing home health for post-surgical care means choosing a personalized care plan administered by nurses and therapists in the comfort of your home. Home health care provides benefits for patients before and after surgery, especially those with limited access to family caregiving support, or transportation, or those who struggle with chronic medical conditions.

Pre-Surgery, a home health team member evaluates the patient’s home to identify obstacles that may hinder the patient once they begin the at-home recovery process. They then provide solutions and the necessary equipment to assist the patient with the daily activities of living while they recover.

Post-Surgery, home health nurses closely monitor the healing process, oversee wound care, and provide hands-on instruction for care givers. Team medical technicians assist patients with their personal hygiene needs. Team physical and occupational therapists work with patients to set recovery goals and create a rehabilitation plan to achieve them. They evaluate and adjust the regimen as goals are met.

  • Share your post-surgical rehabilitation program with orthopedic clinics, orthopedists, rheumatologists, neurologists, and trauma centers within your service area. We have a variety of customizable condition-specific print materials you can distribute.

  • Most grocery stores offer a senior discount day. These are great opportunities to set up information tables and promote home health in the pharmacy area.

  • Organize a team to take part in local awareness events such as: Osteoporosis Day, Walk to Cure Arthritis, Tour de Cure, Show Your Stripes, Fill the Boot, or Go Red for Women.

  • Partner with local medical equipment retailers to display brochures and build referrals. .

Always promote the convenience of home health with your referral network. We live in a take-out world these days. Home health is the ultimate order-in!

Visit us at TAGWebstore.com to see our line of home health products or give us a call at 866-232-6477 for a marketing consultation and custom media information.

Related Resource: Johns Hopkins: The Road to Recovery After Lumbar Spine Surgery

Market Heart Health in February

Heart health will be highlighted throughout the month of February to encourage healthier living and heart disease prevention. Use this observance to emphasize the benefits of discharging to home health when calling on heart specialists within your service area.

Cardiac patients routinely undergo procedures that require post-hospital care. Supply your referral sources print media featuring your services and how partnering with your agency can expedite patient recovery and reduce readmissions.

How discharging to Home Health can benefit hospitals:

  • Reduce readmissions

  • Reduce length of stay

  • Reduce urgent/emergency care

  • Improve outcomes and control cost

How discharging to Home Health can benefit physicians:

  • Access to current clinical assessment data and outcome feedback

  • Improved case management thereby reducing calls

  • Early detection / intervention

  • Streamlined plan-of-care

  • Improved physician follow-up

How to incorporate Heart Health in your February marketing strategy:

  • Partner with your referring Cardiologist and the local Red Cross to sponsor a CPR training event. Provide heart disease specific print media customized with your company branding.

  • Celebrate National Wear Red Day to raise awareness about women and heart disease. Encourage your staff to wear red on February 1st. Visit Go Red for Women for more information.

  • Organize a lunch walk with your staff and your neighboring offices to promote daily exercise.

  • Share heart healthy recipes on your social media outlets throughout the month of February.

Grab some special edition Heart Month print media and start building referrals.

Visit TAGWebStore.com for all your Home Health and Hospice marketing needs.

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