Marketing Opportunities: Health Care Observances

A New Year means new opportunities to promote your agency’s services. Review your print media and prepare for health care observances like Medical Group Practice week, which kicks off January 28th. Visit your referring physicians and drop off a variety of brochures and flyers they can share with their patients. How about: Educating seniors on medication safety?  

It is not uncommon for adults age 65 and older to take a variety of prescription and OTC medications every day.  It is important that seniors understand some basic facts about their medications:

  • What are they used for?

  • What side effects do they have?

  • How do I take them correctly?

  • How will they interact with my other medications?

Educating seniors on their medications and the importance of following the instructions is more important than ever before. If a medication is advertised on television, people tend to think it can be taken regardless of their existing health conditions or other medications.

Medication education is a service that home health can provide. Home health nurses and technicians are in a patients’ home multiple times each week. In addition to prescribed medications, they can review the over-the-counter drugs in the home and alert the patient to potential dangers that might be lurking in their medicine cabinet. They can explain the proper way to take each medication and follow up to ensure it is actually being taken.

 As a home health provider, be sure to supply your referring physicians specializing in geriatric care with customized Medication Safety flyers. We offer many topics relevant to senior care giving that are personalized with your agency branding and contact information.

Host medication education classes at your nearby senior centers and worship community gatherings. We offer a complete kit of educational tools on Understanding Medications and a variety of other topics. Follow this link to learn more.

Tips for Medicating Safely:

  • Use one pharmacy to reduce the risk of harmful drug interactions.

  • Check with your pharmacist when selecting OTC medications or dietary supplements to be sure they are compatible with your prescribed medications.

  • Use a pill organizer for all your medications and supplements.

  • Call your doctor or pharmacist if you experience unusual side effects after taking a new medication.

  • Take OTC medication according to the instructions.

  • Check expiration dates and replace medications that have expired.

  • Always choose products with the fewest ingredients.

Visit for all your home health and hospice print media needs.