Marketing Plan for 2019 – Expanding your Referral Network

The year may be winding down but your marketing should be revving up! Here are some ideas to help you hit the ground running this January.

  1. Decide how you want to distinguish your agency from other home health and hospice agencies in your service area.

  2. Review CMS Home Health and Hospice scores and build a presentation around those areas where your agency excels.

  3. Check out our Health Care Observance Calendar for observances that correspond with your marketing strategy and have your staff select events they would like to participate in as a group.

  4. Polish your image with branded Admission Books which not only streamline enrollment, but are a great marketing tool that show your referring physicians the caliber of professionalism their patients will get under your care.

  5. Visit your referring physicians. Ask them how you can help them communicate better with their patients. Discuss patient outcomes and how your partnership improves patient care and reduces readmissions. Provide print media that highlights your agency’s proven track record.

  6. Identify heath care partners that you may have previously overlooked, for example, your local pharmacists. Pharmacists make excellent referral partners and with National Pharmacist Day coming up January 12th, it’s a perfect time to pay a visit to reiterate the benefits of home care. Be sure to leave behind brochures that define the services your agency provides.

  7. Drop off a supply of cognitive building puzzle books at senior centers in your service area. Offer to teach a monthly class on a variety of age-related health topics.

Contact us here at TAG Partners for product samples, consultations, and marketing solutions.


Happy Holidays

Get more referrals with home care calendars!

Now that another year is drawing to a close, it’s time to make sure you’re not overlooking one of the biggest marketing opportunities your home care or hospice company has all year: distributing an agency calendar to your referral partners, community partners and clients.

One of the top benefits of distributing an agency calendar is the fact that recipients view it more as a gift than a promotional item. As such, it will likely be hung in a visible place in the recipient’s home or office and stick around all year long.

You can make sure your calendar stands out by making it an educational tool that those who receive it will turn to again and again — sometimes long after the calendar year is over. Increase your odds that this will happen by making it attractive to look at with beautiful photos, high-quality paper and professional production.

While it may be tempting to assume calendars have gone the way of watches and cameras — largely replaced by smartphones — the truth is traditional wall calendars continue to fulfill a significant role in our lives.

According to a study by Professional Products Association International, 78% of businesses still use a printed calendar. What’s more, about 80% of calendars used at businesses were advertising calendars. Finally, the study reported that 79% of people enjoy receiving calendars as gifts — especially wall calendars.

Home care calendars from TAG Partners incorporate tons of information about home health, hospice or private duty services into stunning wall calendars. They also feature all major healthcare observances and allow the option to include your own important dates, such as anniversaries or upcoming events.